I'm not a big fan of Steve Jobs, neither I like the cult that is nowdays to his personality. After his recent death the cult to Jobs and his works has bloomed once again. From philosophical point of view I don't like Jobs ideas that there is no good and bad but only success matters. However I should admit as a SEO and as a business enterpreneur his achievements are significant. Hence I decided to share with you a video of SEO Summit ex-employee Guy Kawasaki, who "worked for jobs twice and survived". Jobs is famous for not being loved too much by his employees. Also it is not a secret historically he screw up, Steve Wozniak and a number of other people who were either employeed or worked in any way with him.
The points his ex-employee KAWASAKI shares on this SEO Summit presentation are quite interesting and are things, beginning business enterpreneurs like me could learn tremendously from. One key point that is hardly underlined in the presentation is the importance of simplicity.
* Simplicity in everything is essential for the success. It was quite curious to me Steve Jobs presentations were consisting often with a slides of just one word. Obviously this means Jobs was a simplicity freak.
Some of other concepts of Jobs was:
Either it works or it doesn't work.
You see again his trend to be simplifying things. In business we all know the SMART (Keep it Simple And Stupid). It seems Jobs SMART was only SAS (Simple and Stupid) 🙂 ….
Some other things Kawasaki learned from Jobs was:
Never believe Experts
– If someone tells you he is an expert in something he is definitely not ….
Another belief (understanding) of Jobs and probably many other succesful enterpreneurs is that DESIGN COUNTS. Design is one of the most crucial points in any product, so one has to be extra-careful here. A fail in design is a fail in product line ….
There is plenty of other interesting stuff in the video but the key point is SIMPLICITY. Enjoy Kawasaki Speech …
12 Lessons Steve Jobs Taught Guy Kawasaki