Posts Tagged ‘shop’

The history of Climate change in 83 seconds – The ridiculous climate protection negotiations and actions of world governments

Friday, June 14th, 2013

Reading Time: < 1minute

The last 15 years, we've been accustomed to listen about the Climate Change and the Global Warming problem. I remember for a first time heard about this possible problem from my Grandfather in late 1990's. Since then there is plenty of initiatives like Kyoto (Protocol) Convict for reduce of unwanted emissions. While browsing I found interesting video which is short overview of History of Climate Change. I think it is worthy to see it and get idea on the pure mess and lack of interest of governments to work well for solving the is issue…

There are plenty of youth organizations who claim to suggest how to solve global warming. But most of it is just talks. The fact is to stop it, the only way is by individual change of each of us. It is impossible for a consumer society to keep going. From time of creation of human, God created us not as consumers but as creator beings. Now most of us are dumb consumers hanging in front of Computer in Youtube and Facebook all day, watching post after post video after video, then you go to shop and you buy a lot of food. Because we're depressed of the unhuman way of living most of us eat plenty of food to somehow mitigate our awareness of unhappy reality (Americans are best in that). With overeating there is the increased number of health issues in us. We produce too much and consume too much, if we don't stop this parasite behavior soon it is more than clear, humans and our planet as ecosystem will not survive.

SuperMarket Psychology or how the super markets are built to cheat you to buy more

Friday, June 22nd, 2012

Reading Time: 3minutes

super-market-psychology-or-how-supermarkets-are-built-to-cheat-you-to-buy-more-or-legally-lie-make-you-spend-more

Recently I blogged on The Color Psychology and how it affects us

In my continous research on color programming I have come across an interesting interview with a Marketing Manager, who explains a few bits on why the super markets and big stores are designed the way they are.

Have you noticed the big super markets are a bit like a maze and you often when you go inside a such you feel a bit lost there, this is on purpose and is connected with Trauma Based conditioning and Pavlov's early days neural conditioning experiments

Another typical things in super markets is the flower on the front doors, trying to make the impression to the customer of freshnes and mood UP. Then it comes the other things like the positioning of products. Many supermarkets put the fresh fruits and vegetables, either near the entry where the client walks in or at the end of the supermarket (this depends on the kind of customers targetted) and company policy and top managerial decisions.

As the short movie I post below mentions the baby products are positioned on a bit secluded place the reason is to invoke old time feelings to adults. Nowdays many supermarkets include also TVs playing cartoons so parents can leave the kids watch the cartoons and spend more time "pondering" what they have to buy for home and therefore buy more of goods (the reason is the kids are a common distractor and they could be a reason for the parent to buy quickly and leave the shop) and what actually is targetted in the shop is to customer to spend more time inside.

Longer stays in the shop means often more purchases and more money for the store. What really shocked me in the video is that as of time of writtings many shop chains have even an eye tracking devices with which they aim to track where the clients is watching (e.g. based on the feedback the shop can products can be re-ordered in a way to generate more sales profit).

The lightning in the shop is very important also the scent many shops have intentionally a separate department chopping meats or yellow cheese in front of the walking customers. Seeing fresh food makes the customer feel hungry so he might buy more.

The result of this secret tricks designed to make us consume more makes us a dumb un-thinking consuming society.

SuperMarket Psychology Entrances layout and Shelving

The science of "psychology in supermarket" is more developed in the west and we the Eastern Europeans were less exposed to buyer behaviour modification due to our belonging to the USSR communist Union and the existing of the "cold barrier" between communistic and democrats free economies.

Its my personal belief that more and more people should get aware of what is happening in super markets. I personally have never been a fan of super-markets since they're connected with amalgamation of business and always when I can I do buy food and goods from small district grocery stores.

It is my firm believe that buying from Malls and supermarkets is in future time to create more problems than goods since by doing so one helps the large business to become even larger and helps the merging of companies and therefore helps the creation of one new global communism based not on government ruling but on a tiny number of companies to own the world product creation distribution and selling …
 

Super Market Psychology – Few tips on how to shop "budget" friendly"

Tricks of the supermarket trade or how supermarket lie to you to buy more than you need (My few memories on government food stores in communism times)

Friday, June 22nd, 2012

Reading Time: 9minutes

I've personally always hated super markets from the very early days I entered one. Here in Bulgaria we've been somehow partly lucky not to have supermarket due to the different philosophy of the communistic regime in which we lived until 1991. The philosophy of then governing communist back then was to distribute food in local middle size or small stores owned by the government. The food has to be approved by governmental body and heavily checked if it matches the governmental set standards. The variety of food we were offered in the stores was very little. Most of the small stores (which were owned by the government) only contained basic products like;;;

bread, youghurt, milk, meat, butter, lemonade, beer and few more,

This was done probably intentionally and was a result probably of our long years Orthodox Christian faith which (has saved us and preserved over the centuries). Orthodox Christianity has always teached for simplicity. Even though the communist party rejected the faith and even did severe persecution against the Bulgarian Orthodox Church. The people on the top elite who were planning the communism had been a descent of an orthodox christian raised up living and therefore the philosophy of simplicity was inherited (even genetically) so the way the COM party behaved based on its leaders and the governing decisions about the nations belonging to communism (Russia, (Yugoslavia) – Serbia Koso , Bulgaria, Greece, Egypt etc.) were in a material expression in conjunction with the Christian tradition of simplicity (i say material because Orthodox Christian Church even visiting back then in the countries was usually prohibited and the Com. party did their best to ruin up the believe in Christ in people).

In communism the local suburb grocery stores, were the only "points" of distribution of food. Since buying and owning a car took at least few years of waiting and big money for it. Not more than 10 to 20% of families owned car and owning a car was considered to be granted mostly to people belonging to the then governing communistic elite or the Communist Party.

The public transportation was encouraged because according to communism so called "geometry" which was a main drive for how the systems in communistic countries should work it was estimated public transportation is cheaper and more environmental friendly than if a car is given to anyone, also public transportation (trains, bus-es) etc. did a good thing in the aim of the party to exersice higher control and surveilance over the population.

Because of that existence of big super-market was scarce and the culture to go and buy from a shop with your own family car was not existing.

The equivalent of nowdays mall shops (big retail stores) was usually located on the city center and the size of this shop was much smaller and the variety of products one can find there was only few. Hence the customer didn't have so much options to choose between, neither had to spend too much of time on choosing, the com party wanted the people to work more and buy less, so spending time in stores was not encouraged.

With the entrance of democracy and the moving up of large super-market food and good retails shops like Metro was among the first ones which entered the "freed" market. It was really a bizarre experience for us the ex U.S.S.R belonging people to enter such a large sized stores and to face such a big variety of choice.

Before that in communism we never saw such stores even on the TV, since the TV was governed by communistic party and only information which was useful for the establishment and protection of the regime was projected on the only available National TV channel.

Sorry to distract a bit from the major topic of this post, but I thought this is necessery to explain before continuing because it is important to understand that unintentinonally the communist gave us an advantage to have a different view on things than Western free world, a view which is in many things contrary and more correct (in terms of hard logic) than to Western Europe.

My first encounter with a super-market was only about 8 or 10 years ago and I believe many people who lived in the province of Bulgaria and other ex-communist countries did for a first time experience super-markets approximate 10y. ago.
Though all looked so nice inside the shop and the shop emploees were so nice I always felt something very cold dead inside this big stores. Ptonsnlu my intuition (spirit) if you want has always pointed me out that there is something very wrong with this super markets.

With the increase of products on the market for us people who lived up to our 8 to 12 years (young age) in communism it was a great shock, since we were raised in a society based on some communist false ideology and suddenly the markets were opened and the products variety to choose between become extremely high.
All previously said to be good and true in communism time was said to be anti-freedom and many people did their best to destroy as much as possible mostly everything somehow connected with previous communistic time.
My homeland Bulgaria as a result of this become a very hard to live place and we were forced to adapt in fast paces and learn things on how we have to live like democrats for a very little short of time.
One severe "damage" most of the growing people in Bulgaria in communism had was the hardness and inability to make choices.
For many people between the age of 25 to 35 it is very hard to make choices even for small things.
This was a direct consequence of a long years (45 years) of communist propaganda, and few generations who lived in a non-freedom respecting regime which conditioned and prepared a specific plan and place for every individual living in the country.

Seeing communism as the ultimate evil and manipulation to make us dependent we didn't know that in the free democratic world the manipulation and conditioning in society was heavy too.

"The Programming" of western society through institutions, stores and order in society was a fact and in a sense the only difference between the Democratic world and communistic world was one of the worlds seemed to have a larger frame in which the individual can work and live, whether the communistic regime seem to be more restrictive.
One main thing used to condition people choices and buying behavior and make them over-consume to make the democratic economy constantly growth was big super-markets. Though they were privately owned and not like in communist country, the only drive behind each shop was PROFIT, PROFIT and agian PROFIT.

Higher profits would mean higher consumptions, higher consumptions means higher production and more work places opened as well as more expenses for working individuals would mean bigger necessity to work more and earn more, because though the sallaries incomes were high in the free world. The individual necessities there were even increasing too.

Since the about 1950s 1960s the super-markets started entering the "free" democrat countries world. As a result the small shops which were prior a main food and beverage distribution source started closing, because they couldn't be a concurrence to the big "brothers" super-markets which were able to buy higher quantities of goods in lesser price and therefore sell many of the goods in much lower prices than the little grocery stores.

The result with the years was a huge shift in people buying behavior from local groce and open markets to buy everything from the big super-markets. The big store chains had to be in a fight for customers all the time, so businesses involved started customer wars and tried their best to "steal" customers from each other. In this financial wars a main thing that most super-market chains and malls did was constant optimization of efficiency of both buying and reselling to the end customer. This is a 3 step business process actually.

1;;; They buy from the commodity producer
2;;; They prepare the food for the store (packaging, cleaning up whatever)
3;;; They put it in a certain way in the store and organize the store in a way to always sell more and more

As a result a huge number of tricks were employed by each and every super-market aiming to deceive the customer to ever buy more
The deception of the client in store is very tricky and smart organized so it cannot really be called a lie but its rather a tricky smartness.

Since the super-markets entered in my country too and the tiny grocery stores are mostly closing unable to compete with the large super-market 'money making machines'. Even I am sometimes forced to buy stuff from super markets. Since here in Bulgaria the culture of purchasing from super-markets is not so strong yet. In order to be able to consume the little grocery stores. Many large super-markets started investing in making the little groceries their retail shops with their brand or (sometimes a new make up brand).
By doing so the little grocery stores loose their authoritarity and independance and become dependant on the big super-market on the type of products they will sell, this obviously means this strategy of the big super-market in the long run will lead the little grocery stores we still have to ruin up. This is obvious because if the small grocery stores start selling the exact same products (brands) of the big super-markets, there will be nothing left to make the little grocery unique. Neither the variety of products choice inside or pricing will be any different from super-market. This will mean the tiny grocer will be no different from the big super-markets in terms of product and prices and therefore. The clients which now are loyal to small grocery stores like me will then have not such big motivation to buy from small super-markets, since everything inside is somehow similar (not to say) the same as with big supermarket the only difference would be the lesser variety which is obviously a good reason why the customer would definitely prefer to buy from the large supermarket …

On the videos you're about to see below, they explain some of the probably thousands of tricks nowdays existing the super-market chains employs to trick us to exponentiolly consume their goods.

Old Tricks of the SuperMarket Trade

As you can see the video is presenting a reality of the tricks which was used in the 1960 and now technology and knowledge in the field has largely increased and since they there are surely many new trick 'developments' which are working for the masses of customers daily.
There is even a whole science centered on buying behaviour already existent called buyology!

Here is a short introduction to buyology to give you an idea what its purpose is:

Short introduction video on buyology – The Science of buying part 1 of 2

Short introduction video on buyology – The Science of buying part 2 of 2


Seeing all this is very precious information, since being informed one can escape the bad "tricks and traps" pawn in the markets.

All the information about the communistic regime and the 'shopping system' there was mentioned priorly because I wanted to explain a bit of the difference of then and now to point you to my opinion that the Western buying model and expectation to sell more based on the tricks are probably not working very well here in the ex-communistic countries, especially with the older generations and the one like me which somehow grow a small part of their youth in communism.

The reason is we have a different 'social programming' than westerners. Also the different spirituality (The orthodox Christian faith) plays another role. Also there is a difference in the type of buying behaviour. In Bulgaria there is no culture to buy once or twice per week. People have culture to buy daily, though this is starting to change slowly these days.

For a bit more of videos and a bit of my thougths on my research on Super Market Psychology check my previous post containing educational videos on how the supermarkets cheat you to buy more

The topic is actually very huge and I'm sure what I'm saying is just the 'tip of the iceberg'. As I'm a firm opponent of big industries and large business I'm firmly against the buying from big stores any goods. The reason is that simply by doing so one makes the already RICH people even more RICHER. By increasing the richness of a certain small group of people daily, we as society are un-consciously somehow involuntarily letting them increase the financial control that is already there in some degree to the society.
As democracy's main drive is money this means that by helping the large business-es marge and become even BIGGER, we're doing something against ourselves and our interests as society.
I don't think that any ordinary citizen in the free world want to live in a fully controlled one World State (one world country), similar to the ex-communism I lived through, so I think people concerned about our freedoms should oppose the big businesses according to the society level they're in. Even if we're not in position to change things with money, we as society are in a position to change ourselves and our understanding of world, our desires and our behaviour. If we change our value system in a way, where money are not a top priority and the highest value the outcome will be positive in both spiritual terms and overall world state.

The modern day however wants us to falsely believe that we're divided, helpless and money dependent. This is a big delusion which we're constanty repeated. Just like with the super-market this big super-market company owners were able to convince us through time that super-market is better than the grocery stores, because of the less money spending advantage. Even if in the past there were possibility to spend less via supermarket nowdays spending less by using the supermarket instead of the small groce-store is a BIG LIE. Even if one spends less in super-market on certain products, the amount of related products he is cheated* to buy in store highly exceed the simply money one would spend on even higher priced products in the small groce.
The outcome results from the super-market is also a big waste, as I lived in the west I've seen most of the households are buying more than they need, spending more than they need, cooking more food and more frequently than necessery and throughing large portions of food in the garbage (e.g. a huge amount of food waster).

If it was possible that people were aware they are buying all this non-sense food because of deception, they would have bought less, the super-markets would bought less and distribute less and the food (waster) remaining could be distributed to poor-er countries to help the starving kids and suffering people in Africa.
Helping the suffering and starving, we would have helped each other as it is a nowdays well known that even on molecular level the whole world is connected, therefore helping our poorer brothers and sisters is actually helping ourselves ***

Trip To Amsterdam (TTA)

Tuesday, March 3rd, 2009

Reading Time: 6minutes
Saint Nicolas Roman Catholic Church near Amsterdam trainstation pictureOn Tuesday Zlati (A friend of mine introduced to me by Father Veliko), came to Arnhem. The plan was that he came on Tuesday here and afterwards in Wednesday morning the Trip to Amsterdam was going to happen. First we had settled that he will be in Arnhem in 12:00 o’clock. So Around 10:50 I walked down the way to the trainstation. I was on my way when Zlati ringed and told that he still, haven’t catched the train and he is not going to make it for 12:00, though he will be on Arnhem Central Station in 04:35 in the afternoon. I came back to home and on my way bought some apples as well as a oily sweet thing from the Turkish shop “Sultan” 🙂

Around 3 I took my way to the city center again, on my way I had toleave Sali’s laptop in his home. I had taken his laptop to re-install Windows and setup his Windows in Bulgarian as well as configure it to be able to watch Bulgarian TV channels online.
In order to achieve that I used a proxy donated to me by Amridikon. Thanks Amri!

To make Windows Vista Home Premium to Bulgarian I had to use a small proggie “Vista Change Language 1.0”. I had to burn the program to a CD and boot into it and then use the downloaded language pack to change the vista text language to Bulgarian. I did so all went well, unfortunately after an upgrade the text in the menus did screw up. So I have to boot again in the Vista Change Language 1.0 boot CD and revert it back to Bulgarian.
Then I had to disable Windows Vista updates in order to prevent the same language mess up to occur again. This was a little out of the topic, but I decided it’s nice to have it on paper.

So back to where I was with my TTA .. I took Zlati from the train station,we went to Sali and he treated us with some kind of traditional turkish soup meal. The soup was quite nice btw. He was extremely happy that he could watch Bulgarian TV’s online through the bg.gledai.tv website. I was glad to that God helped me and blessed me in succeeding in all the things I mentioned above. Afterwards we went with Zlati and Koko to Albertheijn picked up a beer and a couple of other things. Then I and Zlati went to my place where we used my notebook to research about places of Interest, we would like to attend in Amsterdam. We went to bed around 2 o’clock at night.

At the morning we went to the train station. I suggested that we go a little earlier because I thought, well it might be better to be earlier in the city for to have more time to walk and take a look at its significant things in it. We were on the train station 8:10 and had the intention to take the first train at 8:29, however God had other plans for that.It seemed that we have to wait and buy a ticket for after 9:00, otherwise Zlati couldn’t use his train card for my discount.He was quite irritated by the fact that I suggested that we went to the train station so early since he was quite sleepy in the morning because we went to bed so late.

Anyways I got a coffee from the trainstation waiting-room coffee machine.And, eh the coffee there is expensive, be careful if you travel in the Netherlands by train.

The coffee costed 1.50 per cappuchino, huh … We catched a train in 9:29 and we were in the capital of Amsterdam in 10:40.
I was so excited! Yes the trip worthed the price of 16.30 EUR (with the 40% discount). Amsterdam is a really nice city, especially considering it’s architecture. And I saw such a big shops and so many things to choose from … The whole city is full of canals and boats are traveling through it.
We went to music store, wow there was so much music in it.
We entered a lot of Catholic Churches in one of the Catholic Churches there was an orthodox icon of St. Nickolas! So I made the sign of the cross and prayed the Saint to pray God for me the sinner.
With our arrival right after we went out of the central station I saw a bookstore,so I proposed Zlati to enter. It seemed that was a protestant Christian bookstore. Even though a protestant one the people there at least were believing in our Lord and Saviour Jesus Christ.

I had a small chat with one of the guys asking if they have Orthodox Bible, It seemed they haven’t so I started telling him about the advantages of being Orthodox Christian. I explained him how I became orthodox after God gave me the faith and transformed my life.
The bookstore had a free/coffee and tea.So each me and Zlati took a cappuchino. It was so nice God gave me a hot drink in the Early morning in Amsterdam.
A lot of people are insane in that place, I saw a lot of pod smokers on the street.

On a lot of places the air had that typical pod stell. We saw a lot of Museums, we tried to use a citymap although in a lot of cases  un-succesful. We saw so many Churches, Madam Tusad’s museum,as well as Anne Frank museum, the tulip museum.
There was also sex, museums we saw on our way and even this freaks had gay museum. We saw some road building in progress where a couple of people were building a road on top of pillars, right above the water! 🙂 The city is full of old buildings most of which originating from 16th century. The Architecture is really amazing. The parks and everything and the terraces had that typical European style which I’ve seen in movies showing people from the 18thor 19th century drinking coffees on the balconies. We took a lot of pictures. Unfortunately I still haven’t taken the pictures from Zlati. We entered into a shop which was selling buddhist, hindu and indian statues and souvenirs to warm a bit as the weather outside was coldy.
There we had a nice chat with the storekeeper, about religion and about my Orthodox faith in Our Lord Jesus! He mentioned that near around there is an Syrian Orthodox Church. So went to seek for it. After some rambling we found it but unfortunately it was already closed the time was quite late over 18:00, so it was quite normal to be closed.The style of the Church didn’t really much differentiated from the rest of the Catholic Churches.

Earlier we went into a Church, whether they had that modern exposition, again we went their to warm ourselves (it was such a cold day).

The Church inside was nice but the pictures,they was selling on the expo was really terrible, a lot of sado-mazo and perverted motives in the pictures …

I was saddened to see that they have de-sacrated a holy place like that. Well it’s true that the Roman catholics stepped aside from the orthodox faith some time ago but still they are believing Christians and therefore there temples are holy to some degree too … therefore such an abomination really shouldn’t happen.

The good thing was that in the Church they even had made toilets inside the church we could use 🙂
The Church wall paintings were displaying the way our Lord Jesus has walked on it’s way to final execution by the jews, carrying his cross on the way to Golgotha.

Around 18:30 we went to the street where the so famous prostites and drug addicts street was the “RED LIGHTS” – so famous all around the world ….

I couldn’t believed my eyes, prostites staying behind windows half naked waiting for a customer to hire them for sex …I have heard about that place but I really couldn’t imagine it could legally exist in the center of a metropolitan city like Amsterdam.

We walked in that “wicked” part of the city for around hour.
There were all kind of junkies people who looked really criminal, the prostitutes on the windows. Sex shops, sex video rooms, you name it .. all the disgusting stuff you could imagine. After this walk we went to the train station around 8:00 and took the train back to Arnhem. The whole day went quite flawless,God has heard our prayer to keep us from evil and give us safe journey.The whole trip was really relaxing for me! Praise the Lord for his great mercy towards me the sinner for giving my eyes to see all this things!

A Sunday in the Netherlands

Monday, September 1st, 2008

Reading Time: 2minutes
I woke up, washed my teeth, did my regular morning excersises then Ina came my room and we went out shopping. In Sunday all shopsare closed in the netherlands thus the near food store we usually shop from Alberheim is closed too. That’s why we moved to the center.We first ate in a place called “Subway”, the vegetarenian sort of hamburger costed 2 EU, then we walked through the shops in the center andresearched where is what and how the prices vary in the different stores. Ina bought sunglasses, a blouse and ear-rings. We were also happyto find 24 hours opened shop right in the center. It seems that usually in Sunday the only place where the shops are opened is the center.We took some beer and went and stood along a little lake enjoying the swan and the ducks and crows which moved and flewer aroud. Then we catched the way for home looking around for unlocked bikes which we may take (it’s common here in the Netherlands to just take unlocked bikes and make them yours even I heard a lot of people leave the old unusused bikes on the street unlocked so you can just take it and use it.On our way home Ina saw left old Zanussi fridge next to a trash bin with a note on it saying something in Dutch containing the Dutch word “wekrt” which literally translated means works. So we hoped the fridge is a working one. We called Koko and Sali to come end help us with the fridge. Then Koko and Sali came and helped us move the fridge to the Honigkamp 2 which is the building of the dormitory I live in. LaterI collected the dry laundry and went to take a shower, then I moved to the 5th floor’s kitchen (My room is in the 1st floor). Wherewe gather with Ina for breakfasts, lunch or dinner. It’s a common thing the last few days that all the Bulgarians that we live in Honigkamp just gather together with the laptops and listen to a different kinds of music and talking about stuff. Although is’s so nice in the Netherlands I’m homesick a little. I also feel like going in no concrete direction. It’s a common thing temptations come that tempt me to smoke again. Also a really terrible temptation I face is a one I faced a dozen of times. You know there are some girls that really are my type of girls unfortunately every time I look at that girls I start falling in love. This is just fine the bad thing is that I’m usually too “different”, unconventional etc. to fit nice with the girls I like. Day by day I search for truths and I’m not sure I’m able to reach them .. the poor man I’m ehh…END—–

The day Today

Friday, March 28th, 2008

Reading Time: 2minutes
I stand up in the morning at somewhere around 09:30. I made my physical excersises everyday. What I have to say that I’m trying to fast. You know it’s the orthodox fasting period. Orthodox Eastern has to be on 27 may if I’m not mistaken. In the morning we had Marketing II classes with a teacher called Stanislav. Nobody has a homework and only three of us entered the classes so the teacher was furious. After that we had lectures with Ruelof on the topic of Marketing Research. I had not much job from work. Our project manager said that they are going to give me a phone so they can reach me cheaper and easier. We have to had some English classes just after the Marketing Planning lectures but the teacher Valio said we won’t have it because he has some job to do. After the school I worked on the servers. Servers and stuff works just fine thanks to God. Unfortunately my health issues continue on and on. I’m starting to loose temper I try to pray for a little every night before I go to bed and every evening. I still hope God would hear me and heal me. Ahm what else in the evening I went to the 2nd hand furniture shop of my cousin Zlatina and her husband Ivailo I spend a little less than an hour there. After that I went to Yasho a colleague 1st year (A metal head and brother of one of my class mates) and we watched Dr. Strangelove together Or How I learned to stop worrying and drop the bomb. I really enjoy this Kubrick film :). That’s most of the day. I figure out that one of the qmail chkuser’s patch wasn’t working properly on one of the servers and I did some tweaks to make it work. Also I’m reading a little book on MySQL although I almost doesn’t have time to read it. Well that’s it Let’s call it a day.END—–

How to test if USB Camera is working with Cheese on GNU / Linux

Friday, December 23rd, 2011

Reading Time: 2minutes

I just bought an USB Camera (my notebook doesn't include an embedded camera). The camera is some infamous brand chineese name Eilondo
and on the camera all that is written is SUPER USB2.0 1.3 mega pixel

I bought exactly this camera because I was said by the shop reseller that the camera works without any driver installations on Windows XP and Windows Vista

On my Debian Squeeze GNU / Linux it was detected in dmesg without any troubles, here is how the camera got detected in my kernel log :

debian:~# dmesg |tail -n 10
[25385.734932] usb 2-1: USB disconnect, address 4
[25388.905049] usb 2-1: new high speed USB device using ehci_hcd and address 5
[25389.050753] usb 2-1: New USB device found, idVendor=1e4e, idProduct=0102
[25389.050757] usb 2-1: New USB device strings: Mfr=1, Product=2, SerialNumber=0
[25389.050760] usb 2-1: Product: USB2.0 Camera
[25389.050762] usb 2-1: Manufacturer: Etron Technology, Inc.
[25389.050936] usb 2-1: configuration #1 chosen from 1 choice
[25389.056056] uvcvideo: Found UVC 1.00 device USB2.0 Camera (1e4e:0102)
[25389.058242] uvcvideo: UVC non compliance - GET_DEF(PROBE) not supported. Enabling workaround.
[25389.059113] input: USB2.0 Camera as /devices/pci0000:00/0000:00:1d.7/usb2/2-1/2-1:1.0/input/input26

I was troubled by the message uvcvideo: UVC non compliance – GET_DEF(PROBE) not supported. Enabling workaround. , and hence looked for an application to test if the camera can recored properly.

While checking in packages available in Software Center , I found a plenty of programs under the search keyword Camera
I however decided to test it using just one application Cheese A tool to take pictures and videos from your webcam which I've seen to be quite popular among Liunx users.
Cheese is part of GNOME Desktop, so that was another reason I decided to give it a try. I was pleasently surprised about how good these tiny but functional proggie is.

To run Cheese in GNOME I nagivated to the menus:

Applications -> Sound & Video -> Cheese Webcam Booth

Just in case if Cheese is not installed, installing it with apt:

debian:~# apt-get install cheese

Cheese has capabilities to take pictures, a consequential photos take up, as well as create Video movies.

Cheese take camera testing tool Debian GNU Linux

The program has support to apply 12 Effects / (Masks) to add some fun to the pictures or video snapshots.

Test Video Camera on Debian Linux Cheese Effects

Probably the best thing about Cheese is its simplistic interface, which for me personally is a main criterion to evaluate a program quality ;).