Posts Tagged ‘SEO’

The Best Most Effective Search Engine Optimization SEO tips or how to stay ahead of your competitors

Friday, October 27th, 2017

Reading Time: < 1minute

 

The 16 most effective search engine optimization tips

I've found an infogram that is showing the best practices of Search Engine Optimization as today SEO has been dependent strongly on this factors I suggest you closely check your site, whether all of the 16 pinpointed tips are already implemented in your site if not you better implement them before the robots (Machine Learning), Cloud Computing and the rest of the modern tech savy mambo jambo stuff modern technology takes overSEO ranking in Google. If you run a start up business like me this tips will definitely help you to keep up in the list of Google, Bing and Yahoo ahead of your competitors.

Enjoy Learning and please share anything you find missing on the diagram which you already do to Boost Up your SEO!

12 Lessons Steve Jobs Taught Guy Kawasaki – SEO Summit Guy Kawasaki speech

Monday, July 30th, 2012

Reading Time: 2minutes

I'm not a big fan of Steve Jobs, neither I like the cult that is nowdays to his personality. After his recent death the cult to Jobs and his works has bloomed once again. From philosophical point of view I don't like Jobs ideas that there is no good and bad but only success matters. However I should admit as a SEO and as a business enterpreneur his achievements are significant. Hence I decided to share with you a video of SEO Summit ex-employee Guy Kawasaki, who "worked for jobs twice and survived". Jobs is famous for not being loved too much by his employees. Also it is not a secret historically he screw up, Steve Wozniak and a number of other people who were either employeed or worked in any way with him.

The points his ex-employee KAWASAKI shares on this SEO Summit presentation are quite interesting and are things, beginning business enterpreneurs like me could learn tremendously from. One key point that is hardly underlined in the presentation is the importance of simplicity.

* Simplicity in everything is essential for the success. It was quite curious to me Steve Jobs presentations were consisting often with a slides of just one word. Obviously this means Jobs was a simplicity freak.

Some of other concepts of Jobs was:
 

Either it works or it doesn't work.

You see again his trend to be simplifying things. In business we all know the SMART (Keep it Simple And Stupid). It seems Jobs SMART was only SAS (Simple and Stupid) 🙂 ….

Some other things Kawasaki learned from Jobs was:
 

Never believe Experts

– If someone tells you he is an expert in something he is definitely not ….

Another belief (understanding) of Jobs and probably many other succesful enterpreneurs is that DESIGN COUNTS. Design is one of the most crucial points in any product, so one has to be extra-careful here. A fail in design is a fail in product line ….

There is plenty of other interesting stuff in the video but the key point is SIMPLICITY. Enjoy Kawasaki Speech …

12 Lessons Steve Jobs Taught Guy Kawasaki

 

Remove URL from comments in WordPress Blogs and Websites to mitigate comment spam URLs in pages

Friday, February 20th, 2015

Reading Time: 5minutes

remove-comment-spam-url-field-wordpress-website-or-blog-working-how-to
If you're running a WordPress blog or Website where you have enabled comments for a page and your article or page is well indexing in Google (receives a lot of visit / reads ) daily, your site posts (comments) section is surely to quickly fill in with a lot of "Thank you" and non-sense Spam comments containing an ugly link to an external SPAM or Phishing website.

Such URL links with non-sense message is a favourite way for SPAMmers to raise their website incoming (other website) "InLinks" and through thatincrease current Search Engine position. 

We all know a lot of comments SPAM is generally handled well by Akismet but unfortunately still many of such spam comments fail to be identified as Spam  because spam Bots (text-generator algorithms) becomes more and more sophisticated with time, also you can never stop paid a real-persons Marketers to spam you with a smart crafted messages to increase their site's SEO ).
In all those cases Akismet WP (Anti-Spam) plugin – which btw is among the first "must have"  WP extensions to install on a new blog / website will be not enough ..

To fight with worsening SEO because of spam URLs and to keep your site's SEO better (having a lot of links pointing to reported spam sites will reduce your overall SEO Index Rate) many WordPress based bloggers, choose to not use default WordPress Comments capabilities – e.g. use exnternal commenting systems such as Disqus – (Web Community of Communities), IntenseDebate, LiveFyre, Vicomi

However as Disqus and other 3rd party commenting systems are proprietary software (you don't have access to comments data as comments are kept on proprietary platform and shown from there), I don't personally recommend (or use) those ones, yes Disqus, Google+, Facebook and other comment external sources can have a positive impact on your SEO but that's temporary event and on the long run I think it is more advantageous to have comments with yourself.
A small note for people using Disqos and Facebook as comment platforms – (just imagine if Disqos or Facebook bankrupts in future, where your comments will be? 🙂 )

So assuming that you're a novice blogger and I succeeded convincing you to stick to standard (embedded) WordPress Comment System once your site becomes famous you will start getting severe amount of comment spam. There is plenty of articles already written on how to remove URL comment form spam in WordPress but many of the guides online are old or obsolete so in this article I will do a short evaluation on few things I tried to remove comment spam and how I finally managed to disable URL link spam to appear on site.
 

1. Hide Comment Author Link (Hide-wp-comment-author-link)

This plugin is the best one I found and I started using it since yesterday, I warmly recommend this plugin because its very easy, Download, Unzip, Activate and there you're anything typed in URL field will no longer appear in Posts (note that the URL field will stay so if you want to keep track on person's input URL you can get still see it in Wp-Admin). I'm using default WordPress WRC (Kubrick), but I guess in most newer wordpress plugins is supposed to work. If you test it on another theme please drop a comment to inform whether works for you.  Hide Comment Author Linkworks on current latest Wordpress 4.1 websites.

A similar plugin to hide-wp-author-link that works and you can use is  Hide-n-Disable-comment-url-field, I tested this one but for some reason I couldn't make it work.

wordpress-remove-delete-hide-n-disable-url-comment-without-deleting-the-form-url-field-screenshot-reduce-comment-spam
Whatever I type in Website field in above form, this is wiped out of comment once submitted 🙂
 

2. Disable hide Comment URL (disable-hide-comment-url)

I've seen reports disable-hide-comment-url works on WordPress 3.9.1, but it didn't worked for me, also the plugin is old and seems no longer maintaned (its last update was 3.5 years ago), if it works for you please please drop in comment your WP version, on WP 4.1 it is not working.

disable-hide-comment-url-screenshot-plugin-to-disable-comment-url-spam-in-wordpress-sites
 


3. WordPress Anti-Spam plugin

WordPress Anti-Spam plugin is a very useful addition plugin to install next to Akismet. The plugin is great if you don't want to remove commenter URL to show in the post but want to cut a lot of the annoying Spam Robots crawling ur site.
 

Anti-spam plugin blocks spam in comments automatically, invisibly for users and for admins.

  • no captcha, because spam is not users' problem
  • no moderation queues, because spam is not administrators' problem
  • no options, because it is great to forget about spam completely

Plugin is easy to use: just install it and it just works.

Anti bot works fine on WP 4.1

4. Stop Spam Comments

Stop Spam Comments is:

  • Dead simple: no setup required, just activate it and enjoy your spam-free website.
  • Lightweight: no additional database queries, it doesn't add script files or other assets in your theme. This means your website performance will not be affected and your server will thank you.
  • Invisible by design: no captchas, no tricky questions or any other user interaction required at all.
     

Stop Spam Comments works fine on WP 4.1.

I've mentioned few of the plugins which can help you solve the problem, but as there are a lot of anti-spam URL plugins available for WP its up to you to test and see what fits you best. If you know or use some other method to protect yourself from Comment Url Spam to share it please.

Import thing to note is it usually a bad idea to mix up different anti-spam plugins so don't enable both Stop Spam Comments and WordPress Anti Spam plugin.

5. Comment Form Remove Url field Manually 

This (Liberian) South) African blog describes a way how to remove URL field URL manually

In short to Remove Url Comment Field manually either edit function.php (if you have Shell SSH access) or if not do it via Wp-Admin web interface:
 

WordPress admin page –> Appearance –> Editor


Paste at the end of file following PHP code:

 

add_filter('comment_form_default_fields', 'remove_url');
 function remove_url($fields)
 {
 if(isset($fields[‘url’]))
 unset($fields[‘url’]);
 return $fields;
 }


Now to make changes effect, Restart Apache / Nginx Webserver and clean any cache if you're using a plugin like W3 Total Cache plugin etc.

Other good posts describing some manual and embedded WordPress ways to reduce / stop comment spam is here and here, however as it comes to my blog, none of the described manual (code hack) ways I found worked on WordPress v. 4.1.
Thus I personally stuck to using Hide and Disable Comment URL plugin  to get rid of comment website URL.

Optimize WordPress Pictures with EWWW Image Optimizer, Async JS and CSS and Autoptimize for better Search Engine Ranking

Tuesday, December 9th, 2014

Reading Time: 3minutes

 


wordpress-ewww-image-optimizer_settings_screenshot-plugin-seo-for-images-wp_3

Whileoptimizing picture performance with console tools optipng, jpegoptin, jpegtran, pngcrush (could save you a lot of server space and make pictures downloads faster (and hence increase your website responsiveness and SEO – check out), still for Blogs and WebSites based on WordPress its not worthy to loose time with console acrobatics but simply use EWWW Image Optimizer to Optimize all old or new uploaded Images.

To work EWWW Image Optimizer needs jpegtran, optipng, pngout and gifsicle to be installed on the Linux / BSD server. EWWW Image Optimizer can load the command line tools also from a Cloud, if a cloud service is running on the server. Once installed the plugin does scan all the imported WordPress Media files and can be run to optimize picture files on present blog psot / pages.

EWWW Image Opitimizer plugin does a good job in reducing file size on  NextGEN, GRAND FlAGallery galleries.

wordpress-ewww-image-optimizer_settings_screenshot-plugin-seo-for-images-wp

Here is how EWWW Image Optimizer works taken from plugin's website:
How are JPGs optimized?

Lossless optimization is done with the command jpegtran -copy all -optimize -progressive -outfile optimized-file original-file. Optionally, the -copy switch gets the 'none' parameter if you choose to strip metadata from your JPGs on the options page. Lossy optimization is done using the outstanding JPEGmini utility.
It is better if the server has not the jpegtran, pngout, gifsicle utilities installed as the plugin provides an uptodate static compiled Linux binaries.

How are PNGs optimized?

There are three parts (and all are optional). First, using the command pngquant original-file, then using the commands pngout-static -s2 original-file and optipng -o2 original-file. You can adjust the optimization levels for both tools on the settings page. Optipng is an automated derivative of pngcrush, which is another widely used png optimization utility.

How are GIFs optimized?

Using the command gifsicle -b -O3 –careful original file. This is particularly useful for animated GIFs, and can also streamline your color palette. That said, if your GIF is not animated, you should strongly consider converting it to a PNG. PNG files are almost always smaller, they just don't do animations. The following command would do this for you on a Linux system with imagemagickconvert somefile.gifsomefile.png

wordpress-ewww-image-optimizer_settings_screenshot-plugin-seo-for-images-wp

Some othe plugins that could strenghten your WordPress Search Engine Optimization ranking worthy to check are:
 

  • Async JS and CSS
     

Most importantly plugin solves "Render-blocking JavaScript and CSS" warning shown during site audit with  Google Developers PageSpeed InsightBy the way Google PageSpeed Insight is a precious tool so I recommend you check if you already haven't, Google's suggestions could often double or triple daily site visitors 

What Async JS and CSS does is:

Converts render-blocking CSS and JS files into NON-render-blocking, improving performance of web page

async_js_and_css_wordpress-plugin_configuration_menu

The plugin makes ALL scripts loaded by other plugins to be loaded in asynchronous. All CSS files will be inserted inline into the document code or moved from the document beginning to the end, just before closing BODY tag (or just where you placed wp_foot() function). There are various methods to do that via plugin configuration page.
 

  • Autoptimize

     

     

     

    Wordpress-Autoptimize-screenshot-a-plugin-to-minify-wordpress-html-js-and-css-scripts

Autoptimize speeds up your website and helps you save bandwidth by aggregating and minimizing JS, CSS and HTML.

What does the plugin do to help speed up site?

It concatenates all scripts and styles, minifies and compresses them, adds expires headers, caches them, and moves styles to the page head, and scripts to the footer. It also minifies the HTML code itself, making your page really lightweight. Autoptimize is very much like WP Mnify (CSS / JS) minifaction WP plugin. The only difference and reason why you might want to use WP Mnify is it does HTML minification – something that WP Minify does not. Both plugins play nice together the only thing to be careful is not to configure CSS / JS minification in both Autoptimize and WP Minifyas this might slower instead of fasten the WP site.

A great bunch of other useful WP plugins to make a WordPress Blog friendly to Search Engines is here.

How to check and repair broken MySQL ISAM tables

Monday, July 11th, 2011

Reading Time: < 1minute
MySQL repair artistic picture

If you are stuffed with errors in /var/log/mysqld.log similar to:

110711 11:00:48 [ERROR] /usr/libexec/mysqld: Incorrect information in file: './anyboots_moncler_spaccio/zen_seo_cache.frm'
110711 11:00:48 [ERROR] /usr/libexec/mysqld: Incorrect information in file: './anyboots_moncler_spaccio/zen_sessions.frm'

This is a sure sign something terrible has happened with your mysql database tables that lead to corruption.
Having corrupt table in mysql installation can severely lead to data loss as well as significantly reduce the speed and performance of a MySQL server in this awful times mysqlcheck is the best friend of the administrator, here is how you can check and repair broken tables in MySQL server:

mysql-server:~# mysqlcheck --all-databases -u root -p
chillor_hjbgl.vn_users OK
chillor_lul.mybb_adminlog OK
chillor_lul.mybb_adminoptions OK
chillor_lul.mybb_adminsessions OK
chillor_lul.mybb_adminviews OK
chillor_lul.mybb_announcements OK
...

You will notice the corrupt sql tables will be reported as corrupt by the tool and mysqlcheck will try it’s best to recover the corrupt tables.

In most cases this should be enough to recover corrupt tables.

What is the facebook recommended profile picture (logo) size for better SEO Marketing / Few basic Facebook marketing tips

Wednesday, February 29th, 2012

Reading Time: 4minutes

Facebook marketing Likes good recommended logo sizes, Facebook profile logo

I hate facebook, from the deepness of my guts! However, unfortunately in one of the companies I'm employed, occasionally I have to use it as an advertisement media to improve the Search Engine visibility for their websites (gather them some more likes). As a not big lover of facebook, I'm also not a facebook-pro, anyways with this circumstances, I'm starting to learn basic tips on, making a facebook page / profile more user friendly and hence more attracting to facebook users.

From what, i"ve read there are plenty of factors that can affect on how attractive a facebook page / company profile , anyways some of the factors are more important to tamper than others. Such two factors of top importance are:
 

Let me evaluate a bit on each of the three aforementioned fb marketing weight factors.

1. Using Page likes for popularization.

– Lets say that you would like to make marketing to a company websites which is involved in Financial or Investment market.
Enter with the company created page or profile and facebook and think for and search for as many keywords related to the company business as possible.
Check each of the results if the Page / Group is liked by hundred thousands of other people, then just give it a like too.
By doing so for a couple of seconds all this (hundred thousands or millions) of people who has also liked it will see for a second (or less), what hangs on your Facebook profile 😉
The chance someone gets interested into what is your profile saying here is high especially if this pops up to a some 100 000+ of logged people who previously liked a fb page 🙂

2. Joining groups as a way to drive more visitors to a facebook profile

Joining big groups consisting ot thousands or millions's logic is the same like with the page likes. The only difference is some groups are kept private the so called (Closed Group).
Finding a number of similar (Open Groups) to your company activities and joining them will possibly display your company facebook profile to as many profiles as the group has.
Most of the groups are not too active therefore joing groups as a way to drive attention of facebook users to a desired profile is not so efficient as with Page Likes Adjusting a profile picture logo dimensions to a wide skyscraper.

It might seem strange but actually the size of profile picture set to pages or profiles in facebook matters, different profiles dimensions could have impact on Page Likes 🙂
The reason for the fb picture profile having influence on the marketing is very simple. If you have a wider picture you can graphically include more data visible for the user that is always stuck to the page and hence seen by the user.

I've realized this after, I've red few articles online on the same topic along with that I've noticed many big brand pages on Facebook like for instance BMW (Cars) with over 8 000 000 of likes, Adidas and Nike – with over 6 000 000 likes, have set up this wide skyscraper dimensions logos.

Here is a crop taken displaying the wide skyscraper profile picture set by BMW cars.The profile picture used by BWM (cars) has an image dimensions of: 180×500 heigh x widthAdidas's profile logo has a size of 180×489.

Nike uses a bit of unstandard 390×720 (but while uploaded facebook website automatically crops the image to a size which is fittable for a wide skyscraper) with dimensions like (200×400)Another franchising company with big likes base, I've seen is McDonald's with 19 900 000+ likes! again with a banner logo consisting of wide scraper with picture dimenions (180×439 – height / width )There are some comparatively big user base facebook pages, like Ubuntu's non-profit organization with 555 000+ thousands of likes, and their logo has dimensions of 180×181 pixels.

Not all of the highly liked (visited) facebook pages however use a wide skyscraper as a profile logo and still has enormous number of likes.
One contra-example showing that there is no clear relation between facebook profile picture dimensions and page popularity (number of likes) is Metallica (Musician/Band) fan page – (http://www.facebook.com/Metallica), which as of the time of writting this article has the UNIQUE HIGH NUMBER of 23,725,897 LIKES! 🙂

As far as, I've further red on many blogs, there are two general facebook standard banner profile picture recommendations:

 

1. One is facebook square like profile picture

– (this is the classics), if you just place a picture that is not too wide automatically facebook upload scripts will tailer the picture to have dimensions like: 180×180 pixels

The other recommended facebook pictures size is the wide wide-scraper and it should possess an image dimensions size similar to:
width x height -180×500 pixels

This is pretty much the few basics I  so far, know of can help to easily gather a custom fb company Page Likes.
As facebook is really HUGE nowdays  fb marketing has advanced tremendously.

I'll be glad to hear some cool tips & tricks you know?which can help a facebook page / profile popularity rise up.
Looking forward to hear for your good or bad facebook experiences 🙂

  • Likes of pages, which are liked by thousands of hundreds or millions of people
  • Belongings to groups / Membering to big groups (consisting of thousands)
    which hold similar interest or business activity
  • Profile picture logo dimensions

How to set custom page titles in Joomla 1.5 manually for better SEO

Thursday, June 2nd, 2011

Reading Time: 2minutes
he Joomla CMS default behaviour is that Page titles of the Joomla Articles created are always set to the page Title assigned to each of the articles.

This is not very good behaviour in terms of SEO, as the page title of each link on the main page is different and there is no continuous repeating pattern in all of the joomla pages.
Everyone that has even basic idea of SEO knows that page titles are very important weight factor to make indexing inside Search Engines succesful.

There is a well know SEO rule which is the more reoccuring pattern one has in his page titles, more is stressed on the keywords contained in the title.
As I said for some weird reason Joomla has no common page Title for all my the created Article pages linked via the Main Menu*

Thus in order to improve this bad default Joomla SEO behaviour one has to change the default auto assigned titles for created pages, manually.

Two things are necessery to change each of the joomla already existing TITLES.

1. Go to each of the pages (.e.g. Home etc.) and change the Parameters System Page Title settings

After logging in with administrator in Joomla, navigate to Menus -> Main Menu*

Further on choose a menu item from all your existing items, let’s say Home and click on it.

On the left side below the Save, Apply, Close and Help buttons you will notice the menus:

Parameters (Basic), Parameters (Component), Parameters (System)

When clicked on Parameters (System) a submenu will appear:
Joomla Main Menu Parameters System Page Title better SEO

Above is a screenshot of the up-described Parameters (System) [Page Title] location

You need to change where it reads on the screenshot CHANGE THE TITLE HERE !!!!!! 😉

After entering your own desired page title go and save the article via the Apply or Save button (also visible in the screenshot).

Now as the custom Page Title is set, next step is to enable the custom Page Title for the respective Article in Article Manager

2. Enable custom Page Title for created pages in Joomla

Go to the Article Manager by following the menus:

Content -> Article Manager

Select the Article of which you want to change the Page Title to some custom text and click over it.

As the article opens for edit in an html editor, navigate to Parameters (Advanced) tab and therein change the Show Title from default setting value:
Use Global
to
Yes

Once again use the Save or Apply button to confirm the new settings and open your website in a new tab, try to browse and check the title of the articles parameters just edited. It should show up in the Title (page heading) the custom input Title.

Now repeat the same procedure for all pages (Articles), existing in Joomla to attune the Page Titles to some Google friendly strings and enjoy the better Search engine indexing which should likely follow.