Posts Tagged ‘Psychology’

Time of the Gipsys – A 1988 movie picturing the Psychology, Believes and Traditions of common Gipsy

Thursday, November 6th, 2014

Reading Time: 3minutes

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Time of the Gipsys (Dom za vešanje in Serbian) is one of the best movies ever made about the Gipsys communities of eastern Europe.
TOG shows the tragic reality of a gipsy community at a time very near to the dissolvement of the Soviet Union.
It is a movie about love, hate, desperation, optimisim and the natural strive for religion and mysticism of the human soul.
Time of the Gipsys is a drama not for everyone it is much of a realistic movie discussing The root of Gipsy corruption and theft Problem that is a common thing in the Closed Gipsy Community and gives the watcher an insight on what makes a lot of the Romanis criminals.

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For his TOG the movie directory (Serbian) Emir Kosturica has been nominated with Best Director award on 1989 Cannes Film Festival.
The movie explores the dark and bright realms of the human soul going through the major moments of common Gipsy boy Perhanwho in his strive for 'eartly success' from an innocent boy interested into para-normal turns into a hardcore cryminal.

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The movie starts showing the family of Perhan (devoted grandmother Khaditza, his lame sister Danira and his dissolute uncle Merdzan (an alias name for Mercedes car brand :)). His family lie most of gipsys families in Eastern Europe are living a poor and isolated life, as they're rejected by the Serbian local citizens

Perhan is the illegitimate son of a Slovenian soldier who had an affair with Perhan's late mother. From very early age he is interested into advancing his 'psychic' abilities and inlove with another gipsy woman Azra but he is not allowed to marry her because he is poor and an illigitimate son of a non gipsy man.

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After Perhan  becomes a successful (criminal) in Italy, he comes back home to Azra with hope that now he will be in the position to marry her, but finds her already pregnant and gets enraged realizing that all the criminal life he led in order to gain distinguishable position in society and money capital motivated by his love for Azra were in vain.
To make the situation worst Perhan finds Ahmed (who involved Perhan into the criminal prostitution business)'s promise to built house even not started and the operation of Perhan's lame sister Danira was not done as agreed with Ahmed.

On the day of Azra's wedding Perhan understands a secret that Azra is pregnant with a child from him conceived earlier on a st. George's day when they make love with Perhan. Still wearing the bride dress Azra dies and the kid is also named Perhan after his father.

Ahmed who involved Perhan into illegal businesses and cheated Perhan takes care for Perhan Jr. after Azra's death and the boy is raised by Perhan's crew of smugglers and prostitutes.

Later Perhan Jr. is accepted by his father Perhan and the scenes continue in Rome Italy. Finally Perhan manages to revenge and kills Ahmed with a fork (using his psychic telekinetic skills) on Ahmed's wedding day. Being enraged Perhan kills also Ahmed's brothers but finally is killed by Ahmed's new wife.
At Perhan's funeral, the grandmother passes out drinks to everyone and Perhan Jr. goes outside the house, peers through the window at his dead father, breaks the glass and steals the golden coins put on his father's eyes.He then passes the stolen coins to his uncle Merdzan who spends the coins on gambling …

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Color Psychology – Color Mind Programming or how big companies boost their sales and make up your mind

Thursday, June 21st, 2012

Reading Time: 4minutes

Colors Programming Color mind Programming, how big companies boost their sales and make up your mind

As I've pointed earlier there is plenty of "secretly" kept and less known by public research on how colors influence us daily. The biggest companies are heavily taking advantage of what is found and known for colors impact on our minds (psyche). Actually there is a whole branch in psychology which deals with impact of colors perception on us.Besides companies, many modern governments are well aware of the many facts on how citizens percept colors and use this in color 'installment' in government offices and government institutions.

There is no universal knowledge on how colors completely affect us as every human on earth is very unique and saying this or that color has this or that impact on indivirual or group is not 100% accurate. However there are general traits nowdays formed especially with globalization and unification of TV ads and big companies corporate image, a unification started on how different nationality people perceive colors.

Nowdays in developed countries there are more and more people who perceive certain colors in similar fashion. Therefore every serious top marketer should carefully study colors and their relation with ancient time people believes and understanding on what each of the 'rainbow' colors symbolize. Most likely because there is no completely unified understanding of colors between various individuals may companies like Google and Microsoft started using all the rainbow colors in their basic company logos and branding for more on this topic please check my previous blog post Color trick Microsoft and Google use to keep their users loyal

Another large industry area, where color programming is very heavy is Computer and Video Games. You certainly still remember large portions of the games like Sega’s Sonic the HendgeHog or Mario Super Bros. or even the old arcade machines with games like Punisher or Cadillacs and Dinosaurs, Street Fighter etc.
All this old arcade games have a big portion of Color programming embedded in and this is one of the main reasons we remember them for a long time and playing them evoked such a strong feelings in youth.

This trend of using colors to make up our minds is being observed for many other physical goods as well as is starting to get more and more heavy adoption by websites branding on the internet.
Actually those with most succesful businesses on the internet have already integrated some kind of color programming scheme. An example for this would be the Internet top domain names seller GoDaddy. The have adopted a green scheme as a primary color combined with some other ones to create in the customer a feeling of ecology, naturality, peace and solitude.

The study of color programming is one major field to be known by anyone truly willing to understand why certain big store chainslike Carrefour, Lidl, Billa, MediaMarkt – in western europe or TechnoMarket, TechnoPolis (MediaMarkt copied tech equipment by shops here in Bulgaria) are decorated inside the way they are. I personally didn't like the concept of color programming since from Spiritual point of view it is a big evil. Trying to manipulate people perception to do something you would like to in general is very evil from spiritual point of view. A mixture of rainbow colors in a natural environment for example flowers in the wood or wild mountain place is one thing, but making it artificial and placing it in certain pre-desired order is totally another. Besides that the colors in the natural environment are natural and therefore the impact on us even if colorful is very much better than if it is done with a certain intention like in the big supermarkets stores, fast just food companies – McDonalds, Burger King etc.

The research on color mind influcence – Color mind programming is a controversial science. Nowdays many big businesses however use this as a granted science, even whole business sects with some mambo-jambo believes universities, children garden and schools in modern countries have employed the use of some type of color programming aiming to influence their pupils, students (organizational members – you call it).
Color mind programming and heavy use on advertisements on the TV, the Internet, Stores and mostly everywhere are however starting to took their tolls. The high increase in mental problems and dumbness in developed and some undeveloped countries as well as the increased number of people who go insane because of too much color programming is reality. The believe that mental programming is one of the ultimate tools to influence somebody and push him to do things you want like consome more of a product or generally consume (buy) more goods creates another severe issue it makes people to constantly over-consume (eat more than the body needs) and this increases the number of over-consumption evoked diseases …

But color programming doesn't stop with just the material (physical) surrounding world it is a concept highly employed in online based marketing. Online business is seen on so many top used websites, social networks like take for instance (facebook). It is so spread that even the software primary vendors like Microsoft, search engines Google Inc. have already heavily employed the color programming as a basis of their products.

There is another reason why most vendors nowdays issue their physical or 'virtual' products so colorful using all the colors of the rainbow. The reason is the fact that as a kids through animation, cartoons, toys and surrounding environment we have been exposed already even from our very youth age to a kind of color programming through kids toys we've been given by our parents). Hence the young years color programming became a basis for a future time color programming. The colorfulness of our kids years are already sub-consciously stored in our minds, so almost naturally there is a feeling of joy to pop-up once we see something childishly colorful.