Posts Tagged ‘psyche’

Color Psychology – Color Mind Programming or how big companies boost their sales and make up your mind

Thursday, June 21st, 2012

Reading Time: 4minutes

Colors Programming Color mind Programming, how big companies boost their sales and make up your mind

As I've pointed earlier there is plenty of "secretly" kept and less known by public research on how colors influence us daily. The biggest companies are heavily taking advantage of what is found and known for colors impact on our minds (psyche). Actually there is a whole branch in psychology which deals with impact of colors perception on us.Besides companies, many modern governments are well aware of the many facts on how citizens percept colors and use this in color 'installment' in government offices and government institutions.

There is no universal knowledge on how colors completely affect us as every human on earth is very unique and saying this or that color has this or that impact on indivirual or group is not 100% accurate. However there are general traits nowdays formed especially with globalization and unification of TV ads and big companies corporate image, a unification started on how different nationality people perceive colors.

Nowdays in developed countries there are more and more people who perceive certain colors in similar fashion. Therefore every serious top marketer should carefully study colors and their relation with ancient time people believes and understanding on what each of the 'rainbow' colors symbolize. Most likely because there is no completely unified understanding of colors between various individuals may companies like Google and Microsoft started using all the rainbow colors in their basic company logos and branding for more on this topic please check my previous blog post Color trick Microsoft and Google use to keep their users loyal

Another large industry area, where color programming is very heavy is Computer and Video Games. You certainly still remember large portions of the games like Sega’s Sonic the HendgeHog or Mario Super Bros. or even the old arcade machines with games like Punisher or Cadillacs and Dinosaurs, Street Fighter etc.
All this old arcade games have a big portion of Color programming embedded in and this is one of the main reasons we remember them for a long time and playing them evoked such a strong feelings in youth.

This trend of using colors to make up our minds is being observed for many other physical goods as well as is starting to get more and more heavy adoption by websites branding on the internet.
Actually those with most succesful businesses on the internet have already integrated some kind of color programming scheme. An example for this would be the Internet top domain names seller GoDaddy. The have adopted a green scheme as a primary color combined with some other ones to create in the customer a feeling of ecology, naturality, peace and solitude.

The study of color programming is one major field to be known by anyone truly willing to understand why certain big store chainslike Carrefour, Lidl, Billa, MediaMarkt – in western europe or TechnoMarket, TechnoPolis (MediaMarkt copied tech equipment by shops here in Bulgaria) are decorated inside the way they are. I personally didn't like the concept of color programming since from Spiritual point of view it is a big evil. Trying to manipulate people perception to do something you would like to in general is very evil from spiritual point of view. A mixture of rainbow colors in a natural environment for example flowers in the wood or wild mountain place is one thing, but making it artificial and placing it in certain pre-desired order is totally another. Besides that the colors in the natural environment are natural and therefore the impact on us even if colorful is very much better than if it is done with a certain intention like in the big supermarkets stores, fast just food companies – McDonalds, Burger King etc.

The research on color mind influcence – Color mind programming is a controversial science. Nowdays many big businesses however use this as a granted science, even whole business sects with some mambo-jambo believes universities, children garden and schools in modern countries have employed the use of some type of color programming aiming to influence their pupils, students (organizational members – you call it).
Color mind programming and heavy use on advertisements on the TV, the Internet, Stores and mostly everywhere are however starting to took their tolls. The high increase in mental problems and dumbness in developed and some undeveloped countries as well as the increased number of people who go insane because of too much color programming is reality. The believe that mental programming is one of the ultimate tools to influence somebody and push him to do things you want like consome more of a product or generally consume (buy) more goods creates another severe issue it makes people to constantly over-consume (eat more than the body needs) and this increases the number of over-consumption evoked diseases …

But color programming doesn't stop with just the material (physical) surrounding world it is a concept highly employed in online based marketing. Online business is seen on so many top used websites, social networks like take for instance (facebook). It is so spread that even the software primary vendors like Microsoft, search engines Google Inc. have already heavily employed the color programming as a basis of their products.

There is another reason why most vendors nowdays issue their physical or 'virtual' products so colorful using all the colors of the rainbow. The reason is the fact that as a kids through animation, cartoons, toys and surrounding environment we have been exposed already even from our very youth age to a kind of color programming through kids toys we've been given by our parents). Hence the young years color programming became a basis for a future time color programming. The colorfulness of our kids years are already sub-consciously stored in our minds, so almost naturally there is a feeling of joy to pop-up once we see something childishly colorful.
 

Computers Technology use, Internet, Mobile Phones and all kind of technical screen based equipment alters negatively the human brain

Tuesday, April 26th, 2011

Reading Time: 3minutes
Computers Internet and Technology evil terminator picture

According to latest scientific research conducted in Stanford University USA .

People who actively use computers and internet has been the object of the research in 2009.

Social Networks, Tablets Smartphones etc. provides more and more possibilities for us to access information.

Most of modern people today tend to loose approximately between 8 and 10 hours a day either using Internet, a PC, Word-excel, their mobile phone or some kind of other mobile gadget like let’s say IPAD.

Most of today’s technologic goods we use to make our lives easier are multitasking.
The brain itself is not adjusted to work in such a multi-tasking mode as a direct consequence of being in contact with this multi-tasking for a long periods of time it gets altered.
Suddenly it starts being multitasking, or in other words starts processing information in parallel.

As the amount of information is constantly increasing online and we’re in contact with more and more information and moreover the altered way of our brains which starts working in multi-tasking the brain-overflows or (information brain overlow) is starting being more and more occuring event.

The consequence of this complexity is starting to impact us seriously as we tend to get addicted to technology usage and day by day it seems that the amount of information our brains are able to process is decreasing.

Logically enough the long-term consequence of a an internet addiction or any kind of technology addiction, plus the tremendous amounts of information we do think over daily is starting to show up the negative consequences on our psyche and (soul)

The brain starts changing the way it gets information as it adapts itself to “not remember”, as the information to be processed daily is so much that it couldn’t really comprehend it.

A good example for multi-tasking which if not all most of the users on the Internet today use daily is one of terriblest things ever created facebook, in my of my previous articles I’ve blogged about why social networks are big evil read it here and it seems this new information about brain altering caused bhy multi-tasking is just another supporting reason on why it’s better not to use social networks like facebook and twitter.

The endless amount of information according to the Stanford University research has prooven that the endless amount of information is pernicioufor our (brains) minds and is in many ways similar to the excessive amount of sugar in the body.

The scientiests which conducted the research does recommend to heavy computer and tech users (like me), to self-control themselves and be on a tech-diet (e.g. not use technology completely for at least 1 or 2 days every week).

Another serious damage which was prooven according to Stanford’s scientiests research was that people’s brains who have a severe exposure to internet or phone usage tend to have very serious problems with contentration and are very easily distracted.
This in a long term surely leads to a chaotic way of living obviously.
Suddenly it seems technology to be slowly becoming even more deadly and destructive than drugs.

Many people would say this kind of research is not true, but I can confirm that for instance many of the proven facts are things I have experiences myself in my daily life, so I believe what the research has prooven is mostly true.

This research was just another one after a month before other scientiests has prooven that Mobile Phone use leads to alteration of the brain chemistry
Apart from all the said negative consequences of use of technology for human brain is the problem with technology today heavily used as a way to spy on personal privacy I wonder be glad to hear in the comments section for other people like me who have problems with concentration and have a very short time memory (I myself have serious problem with that one).