Posts Tagged ‘personality’

Baby boomers and Generation X, Y, Z – Generational Marketing and 4 Common personality stereotype traits of people born over the last 60 years

Saturday, August 18th, 2018

Reading Time: 9minutes

baby-bommers-and-x-y-z-generations

Those who are employed in the realm of Social or Internet Marketing definitely have to know the existence of at least 4 different conditional stereotypes, these are Baby Boomers and Generation X, Generation Y and Generation Z (Millenials).

According to Socielogist Karl Mannheim (who is among the founding fathers of classical socielogy) – "All members of a generation share a similar collective experience" or in other words people are categorized in generations depending on when they were born.

As stereotypes they're generalization of people born in different periods of time and sharing same or similar traits.
Because of the age and the conditions they grew up and as they share those general spirit of time and age, they tend to be more or less behaving in a similar ways in how they think save / spend money or share some common approach to life choices and attitude towards life and worldview.

But before proceeding to the 4 main cohert provisional stereotypes, its worthy to mention how these four common trait generations came to existence with a little bit of pre-history.

The pre WW I and WW II world situation and the First and Second World War played a pivotal role in forming the social conditions necessery for the development of the baby boomers.

* The depression Era people

Born in period: 1912 – 1921 who came at full maturity around 1930-1939 right in the beginning of WW I (all of whom are already deceased) as of 2018 as a cause of the war uncertainty and the havoc and the war conditions were very conservative, compulsive savers, tried their best to maintain a low debt. They had the mindset (responsibility) to leave some kind of legacy to their children. They were very patriotic, oriented towards work before pleasure, had a great respect for authority and had a strong sense of moral obligation. For all this character traits of this people undoubtfully a key role played the strong belief in God mostly all people had at the time.

The next in line conditional stereotype of people that came to earth are the:

* The World War II Generation
 

Born in year period: 1922 to 1927 who came to a mature age exactly at the terrible years of Second World War.

People of that time were either fighters for or against the Axis Powers or the Central Powers with the common shared goal to fight against the enemy (of course there are multiple of people who were just trying to survive and not taking a side in this meaningless war).

The current amount of people living are estimated to few million of deathbed elders  worldwide.

As above conditional generations types mentioned are of importance for historical reasons and most of the people belonging to those depression pre WWI and WW II era are dead or just a few millions an overall in un less-consuming age (excluding the medicine consumption which is higher compared to youngsters).

I'll further proceed further with the Baby Boomers, GEN X, Y, Zs who are de-facto the still active members participating to society and economy more or less.

baby-boomers-generation-x-y-z-chart-table-by-year-of-birth

So what are these 4 Stereotypes of Generations that and why are so important for the modern marketers or business manager?

 

1. BABY BOOMERS also called for a short (Boomers)
 

we-are-who-are-baby-boomers

These are people who have been defined by a birth year range (period) from early to mid 1940s  until 1960 and 1964.

 In Europe and North America, boomers are widely identified with privilege, as many grew up in a time of widespread government subsidies in post-war housing and education, and increasing affluence.

As a group, baby boomers were considered the wealthiest, most active, and most physically fit generation up to the era in which they arrived, and were amongst the first to grow up genuinely expecting the world to improve with time. They were also the generation that received peak levels of income; they could therefore reap the benefits of abundant levels of food, apparel, retirement programs, and sometimes even "midlife crisis" products. The increased consumerism for this generation has been regularly criticized as excessive (and that's for a good reason).

One feature of the boomers was that they have tended to think of themselves as a special generation, very different from those that had come before or that has come afterward. In the 1960s, as the relatively large numbers of young people became teenagers and young adults, they, and those around them, created a very specific rhetoric around their cohort, and the changes they were bringing about. This rhetoric had an important impact in the self perceptions of the boomers, as well as their tendency to define the world in terms of generations, which was a relatively new phenomenon. The baby boom has been described variously as a "shockwave" and with a methapors such as as "the pig in the python".

 

2. Generation X / GEN X

generation-x-who-are-they-gen-x-explained-picture

Generation X is considered the people born in the following birth year period 1960 forward in time until 1980s. A specific feature in the 60s-80s period was the shifting societal values, perhaps the spring of this generation was also connected to the increasing role and spread of communism in the world.
Sometimes this generation was referred as the "latchkey generation".
The term generation X itself was popularized largely by Douglas Coupland in his novel 1991 novel Generation X Tales for an Accelerated Culture

A very common trait for Generation X was the reduced adult supervision over kids when compared to previous generations a result of increasing divorce rates and the increased role of one parent children upbringing (in most cases that was the mother) which had to be actively involved as a workforce and lacked physically the time to spend enough time with its children and the increased use of childcare options in one parent families.

They were dubbed the "MTV" (Music Television) generation – that was a hit and most popular music TV in the early 1990s.
The kids representing generation X were described as slackers, cynical and disaffected.

The cultural influences dominating the tastes and feelings of the teen masses of that generation was musical genres such as punk music, heavy metal music, grunge and hip-hop and indie films (independent films)  produced outside of the major film studio system.

According to many researches in midtime those generation are described as active, happy and achieving a work-life balance kind of lifestyle.

People belonging to Generation X are described as people with Enterpreneural tendencies.

Just to name a few of the celebrities and successful people who belong to this generation, that's Google's founderSergey Brinn & Larry Page (born in 1973), Richard Stallman (founder of Free Software movement) as well movie and film producer celebrities such as Georgi Clooney, Lenny Kravitz, Quantin Tarantino, Kevin Smith, David Fincher etc.

According to United Kingdom survey study of 2500+ workers conducted by Workfront, GEN X are found to be among the hardest working employees in today's workforce. They are also ranked high by fellow workers for having a strong work ethics (about 59.5%), being helpful (55.4%) and very skilled (54.5%) of respondents as well marked as the best troubleshooters / problem solvers (41.6%) claimed so.
According to research conducted by Viacom, gen x they have a high desire for flexibility and fulfillment at work.

3. Generation Y (Millenials) – GEN Y
 

who-are-generation-y-millenials-explained

Following Generation X came on earth Genreation Y the birth period dated for this kids were years are stretchy year period that this generation is described are years 1980s – 1990s to yearly 2000s where birth period range of those ppl ends.
This kids are descendants of the GEN X and second wave Baby Boomers.
In the public this generation is referred as "echo boomers".

The Millenials characteristics are different based on the region of birth, they're famous for the increased familiarity with communication, media and digital technologies.

millenials-focus-on-technology-innovation-and-their-technological-preferences

There upbringing was marked by increase in liberal approach to politics.
The Great recession crisis of the 2000s played a major impact on this generation because it has caused historical high levels of un-employment among youngsters and led to a possible long term economic and social damage to this generation.

millennials-are-heavily-influenced-by-their-peers
Gen Y according are less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion, style consciousness and where
and how it is communicated with.

As I am born in 1983 me and my generation belongs to Generation Y and even though Bulgaria before 1991 was a Communist regime country, I should agree that I and many of my friends share a very similar behavior and way of thinking to the GEN Y stereotype described, but as I was born in a times of transition and Bulgaria as a Soviet Union Satellite at the time has been lacking behind in fashion and international culture due to the communist regime, me and my generation seem to be sharing a lot of common stereotype characteristics with Generation X such as the punk-rock, metal, hip-hop culture MTV culture and partly because of the GEN X like overall view on life.

Among most famous representative successful people of the Millenials generation are Mark Zuckerberg (Facebook founder), Prince William (the second in line to the British throne), Kim Jong Un (the leader dictator of North Korea) etc.
 

 

4. Generation Z ( GEN Z) / iGeneration / Generation Sensible (Post Millenials)
 

who-are-generation-y-millenials-explained

Following Millenials generation is GEN Z, demographers and researchers typically set as a starting birth date period of those generation 1990s and mid 2000s. As of time of writting there is still no clear consensus regarding ending birth years.

This is the so called Internet Generation because this generation used the internet and Smart Mobile Phone technology since a very young age, they are very confortable with technology (kinda of wired) and addicted to social media such as Facebook / Twitter / Instagram etc. Because of the level of digital communication, many people of this generation are more introvert oriented and often have problems expressing themselves freely in groups. Also they tend to lack the physical communication and more digitally community oriented, even though this depends much also on the specific personality and in some cases it is exactly the opposite.

 

 * Summary
 

As a Marketer, Human Resources hiring personal specialist, a CEO or some kind of project / business manager it is a good idea to be aware of these 4 common stereotypes. However as this are stereotypes (and a theory) as everything theoritized the data is slighly biased and untrue. The marketer practice shows that whoever conducts a marketing and bases his sales on this theoritizing should consider this to be just one aspect of the marketing campaign those who are trying to sell, stuff ideas or ideology to any of those generation should be careful not to count 100% on the common traits found among the above 4 major groups and consider the individuality of person everyone has and just experiment a little bit to see what works and what doesn't.

Also it should be mentioned these diversification of stereotypes are mostly valid for the US citizens and Westerners but doesn't fully fit to ex-communist countries or countries of the Soviet union, those countries have a slightly different personality traits of person born in any of the year periods defined, same is more or less true for the poor parts of Africa and India, Vietnam, China and mostly all of the coomunist countries ex and current. It should be said that countries who belonged to the Soviet Union many of which are current Russian FederationRepublics have a personality traits that are often mixture of the 4 stereotypes and even have a lot of the traits that were typical for the WW I and WW II generations, which makes dealing with this people a very weird experience.

Nomatter the standard error that should always considered when basing a marketing research hypothesis on Generational Marketing (using generational segmentation in marketing best potential customer targets), having a general insight and taking in consideration those stereotypes could seriously help in both marketing as well as HR specific fields like Change Management.

generation-x-y-z-characteristics

If you're a marketer, I recommend you take a quick look also on following very educative article Generational Makarketing and how to target each of the GEN X, Y, Z and Baby Boomers and what works best for each of them.

Nomatter what just like all Theories, the theory of Boomers and the Generation segmantation is not completely true, but it gives a good soil for reasoning as well definitely helps for people involved in sociology and business.

Comments and feedback on the article are mostly welcome as the topic is very broad and there is much more to be said …

Hope the article was interesting to you….

What was your Generation like?

MK Ultra Monarch Programming Exposed videos – How brainwashing works, popular brainwashed pop stars

Tuesday, May 15th, 2012

Reading Time: 6minutes

how-brain-washing-works-mk-ultra-monarch-mind-control-victim

I'm not a big fan generally of conspirative theories. As a Christian I'm convinced the evil forces, who try to oppose us as Christians are very real. As we can read in the holy scriptures in Ephesians:

For we wrestle not against flesh and blood, but against principalities, against powers, against the rulers of the darkness of this world, against spiritual wickedness in high places.

Well this spiritual wickedness the holy apostle is talking about is already existing since the creation of the world. The power with which it is trying to work in our daily lives is increasing day by day as a fulfillment of the prophecies of the Book of Revelation, where it is said in the last days of world existene, the devil will be cast down from heaven to earth, before he is finally cast down to Abaddon (if I'm not mistaken – The old testamental word for Hell word). Here is a quote from the Book of Revelations, stating this:

Revelation 12:12 – Therefore rejoice, ye heavens, and ye that dwell in them. Woe to the inhabiters of the earth and of the sea! for the devil is come down unto you, having great wrath, because he knoweth that he hath but a short time.

King James Version Bible (KVJ) Bible

I think Christians, should be aware of the existence of some devilish works, like the research of the United StatesCIA (Central Intelligence Agency) research called "Project MK Ultra" in the 1960 to late 1970's. The MK Ultra project was created with the goal to foster techniques for mind manipulation throgh drugs, pain, electroshocks, creation of high tension in testing subjects etc. etc.

The MK Ultra (Monarch) programming has given birth to the nowadays so modern NLP (Neuro Linguistic Programming) which is a favourite involved method in many protestant Christian sects.

Probably almost anyone has somehow experienced some modified version of Monarch Programming but he didn't knew of it existence, so he just couldn't understand what is happening. The idea behind this kind of neuro linguistic programming is to confuse you and shake off your ground and then re-teach you on how the universe works, who you're and what you're supposed to do on this earth. The result from people who parcipated in Monarch mind programming is paranoias, false beliefs, crazy ideas about self and the world, fears, mental and personality disorders (also known in science terms as schizophrenia), animal like sexual lust, loose of control over self …

In short the NLP results are clearly opposite to what the Holy Bible teaches us to live in peace with all people as long as we can, to do good to put our faith and hope on God's good plan for our lives, to not trust human knowledge but rather obey God's laws, to not do sexual immorality (sexual fornication) etc. etc.

Many programs for free offered by the European Union to strengthen society are plainly a Neuro Linguistic Programming, a version of the MK-Ultra Monarch programming. This kind of NLP programs falsely says:" you're reached to become stronger, see better the things arond you (increase your awareness), be more cautious about people's gestures and body langues, be more self aware and stronger enterpreneur person. All this claimed to be teached is purely  one GREAT DECEPTION, right on the contrary the NLP programs  makes you a weak unrealized psychopath person, who impose his incorrect ideas about life as we know it and the surrounding envinment, God's order in life and personal well being / happiness /. In other words it makes you be moved by devilish teachings without even realizing it.

The MK-Ultra Monarch persons ultimate goal is to make one person take control over the other in other words MK-Ultra or NLP (call it as you will) is nothing more than another dependency manipulation technique.

The basic behind how it works is – you have to be manipulated and brainwashed by someone in order to exercise manipulation (brainwashing) on other human subjects.
If you think for a while you will understand this is completely crazy and its exactly like a sect. Whether one person gets brainwashed what it happens in reality is he looses his free will as the person is possessed by one or a legion of evil spirits), then the controller person who is the Monarch over the brainwashed is capable to "command" his brainwashee "child" just because he himself has another devil. Devils communicate in between just like the Holy Angels and all the creations in Heaven God created on the first place. This is why the wicked spirits are deceiving the brainwashed persons to just do their wicked will while taking control over the person posing as another personality and that's why it appears like the person has a complete different personality. This different personality is actually the devil who controls actions and thoughts of the person. The manipulative teachings held by Project MK-Ultra are pitly, heavily used by modern Businessmen. Most company CEOs has somehow went through an NLP and have been subconsciously instructed on what kind of business they have to do by the devils which possess them. This is also the reason why so many Chief Executives are being perceived as crazy persons by their employees. This is also the reason why the economy worldwide went so bad, because many of the heads in companies are led by horde of demons, on which direction they should lead the multi national companies.

I would stop, here and show you few videos I found produced by someone who is aware of the existence of NLP and the heavily application it has today in society.

The videos are explaining, also what is the reason why this pop-rock stars are so eccentric and do so much of odd things as they do. Also it explains how many of the world higher class people get their position in society.

MK-Ultra (Moarch Programming Exposed) Part 1

MK – Ultra (Monarch Programming Exposed) Part 2

MK – Ultra (Monarch Programming Exposed) Part 3

The MK Ultra / NLP is being nowdays, taught as a regular subject in many Universities all around the world, by some weird non-sense subjects like Business Ethics, How to improve your awareness, how to become succesful business person, Introduction lessons to business etc. etc. etc.

The author of the videos is presumably a Protestant Christian, so I would say some of the facts presented in the video might have a protestant perspective, however I believe what he says is almost fully true. I'm a bit sceptical about the Illuminati claims, at least as a structured society of people who try to rule the world. However I'm sure most of the rich and succesful people nowdays has something to do with sects, satanism and occultism. Since the very change of regime from Monarchy to Capitalism, the order of society is being inverted in a way that most of the highest position in societies are held by people who are either a hard-core atheists (anti-christs) or people involved in magical stuff, occulm, secret societies or some kind of new-age religion, occultism.

I've heard by many friends, who somehow are in the position to have connection with richer people, that many of the heads in governments or key people involved in countries around the world are gays and lesbians. I don't know how much this is true as I haven't seen it with my own eyes but I'm tending to believe this is true, as I see how the whole world has headed to increasing immorality and self-destruction.
Of course it is not in the power of men to orchestrate such a strong bodies of connection between wicked people as the supporters of Illuminate has claims. The people who are somehow doing this evils are plainly possessed and controlled by devils and one day, they will have Gods judgement on the judgement. Then they will shake and pray for mercy the all merciful one but it will be too late for them, for God has given them a whole life to turn back from their sins and repent for their evils and turn to the Lord Jesus Christ and live a life of righteousness …

Anyways the existence of NLPs brain programmings or all kind of manipulations and hidden evils should not discourage us or trouble us but on the contrary as our Saviour Jesus Christ said:

"Let not your heart be troubled: ye believe in God,
believe also in me." John 14:1 – (KJV) Holy Bible

And the holy apostles said in the New Testament of the Holy Bible:
 

38 For I am persuaded, that neither death, nor life, nor angels, nor principalities, nor powers, nor things present, nor things to come, 39 Nor height, nor depth, nor any other creature, shall be able to separate us from the love of God, which is in Christ Jesus our Lord. Romans 8:{38-39}

The brief story of information according to James Gleich – and how we possibly come to be at where we are

Saturday, June 23rd, 2012

Reading Time: 3minutes

We're living at a times, where information has become more valuable than money and gold. Though we're living in a such a wild changing times, still it is not easy to answer in onefold clear way what is information.
The more the world and humanity developed the more meanings information word accepted.
While checking some interesting videos on the net, I've come across a video representing in a very brief form the history of information.

The Story of Information and how we come to be at where we are now

We're living at a times, where information has become more valuable than money and gold. Lest that living in a such a wild changing times, still it is not easy to answer in onefold clear way what is information.
As you can see from the video, the more the world and humanity developed the more meanings information word took up.

At the end end of the short presentational video there are few questions asked:
 

  • Who coined the term MEME
  • How many zeros are in yottabyte?
  • What is a one thing that can escape a black hole?

I did a quick research on the newly heard words and came to know meme concept. A meme is an "an idea, behavior or style that spreads from person to person within a culture.". The theory lists some interesting information like replication of personality (propagation) from one person to another etc. etc. However the general content of meme's theory puts Christian faith, religions and all kind of people beliefs in the graph of being just a continuous meme's patterns which are transferred from a person to person (generation to generation). Therefore according to memetics (as the meme's science is called), Christian faith and even my Orthodox Christian faith is just an informtion transmitted similarly to genetics information and the laws against:; sexual morality, bestiality, adultery, castration etc. are just a taboo and makes not sense and is just they claim is a information transferred from family generation to next generation until today.

Obviously the whole "theory" of memetics as a science is not true and is just a world view of Mr. Richard Dawkins in a book called The Selfish Gene (1976). It is well to be said Dawkins a follower of the fairy tales of Charle's Darwin's Darwinism.
Modern science however is seriously questioning Darwin's materialist world view. There are plenty of scientific researches which has prooved the existence of spiritual realm and hence some of the claims memetics are standing on a shaky grounds.

Concerning the second question in the video how many zeros are in an yottabyte the answer according to FreeFactFinder.com is:

2^80 = 1,208,925,819,614,629,174,706,176 bytes = 1024 zettabytes.

So having in mind the yottabyte equals 1,208,925,819,614,629,174,706,176 bytes if in bytes it would have 2 zeros 🙂

But if by zero is meant the number of values which could become zeroes then the answer would be 24 zeroes. This of course is in bytes in zettabytes the zeroes are only 0 or 3i.e.(1024 zettabytes) 🙂

Moving back to the 3rd video question What is a one thing that can escape a black hole?. The answer is "WHO KNOWS ??".
The BlackHoles are a matter of science based on a huge theory base, there are plenty of discussions by some scientists still doubting if black holes really exist ,,, even if we assume blackholes exist noone can tell if the blackhole would suck up all matter (including light) or some specific kind of still un-researched matter or energy can get out… In short the question imposed is completely ridiculously funny 😉

Fifth Sunday of the Great Lent. And the Venerable Mary of Egypt Orthodox Church feast

Sunday, April 10th, 2011

Reading Time: 3minutes
Saint Mary of Egypt Orthodox Icon

The Fifith week and the fifth Sunday of Lent is preparation for the Holy Week (right before Eastern).
In the Gospel readings on the fifth Sunday it’s being told how God on his way for Jerusalem revealed for a time to his deciples (The Holy Apostles), that his way is the way of the cross, the suffering and death and that the high-priest and the jewish scripture interpreters will betray him, will violate him spit at him, beat him and crucify him and most importantly that he will be Risen on the third day.

The pupils has been terified walking with him on the way to Jerusalem and haven’t really understood the Lord’s prophetic words.

The mother of John and Jacob for example asked the Lord that her sons be allowed to sit on his right and on left side of the Lord’s throne, without knowing like the rest of the desciples that the Lord’s way of unbelievable suffering, which the desciples comprehends a bit later.

The cross’s road of suffering is a predetermined path not only for Christ’s desciples but for the whole Orthodox Church in general and for all the believers inChrist’s name.
God does alone has carried out suffering for the human sin and sinfulness and bears it together with man entering and changing human’s history and completing his redemption for us on the cross.
On this land a man without a revelation of God, never could understand that God is love, that God is good, even if they are already talking about two thousand years all the saints and Fathers of our Church.
God is love and sacrifice himself for man, so our suffering is noble by his feat, carried out for good, because the truth because of the transfiguration of man. His sacrifice is the noblest sacrifice of this world.

But in essense as many ordinary people say in the suffering there is nothing good and noble. The sufferings however after Christ’s sacrifice in his “house-building” plan to transfigurate the man’s personality does prooved miraculous for many Christians throughout the centuries.

A very light example of such a transfiguration of the human’s personality (soul) can be clearly seen in the example of saint Mary of Egypt’s living whose memory do celebrate in the Bulgarian Orthodox Church today (in the Fifth Sunday of the great Lent).

St. Mary of Egypt has lead a very unusual way of living, which is really striking to be comprehend even for us the modern Christians.

Her living is a God’s omen for all generations of Christians and is in clearly distinctive with ours.

As we can read in short in her living, from a very rich and prosperous prostitute touched by Christ’s love after entering an Orthodox temple by the Mercy and the great prayers of the Theotokos (Virgin Mary) she has decided to loose all earthly preasures and all the old unrightous way of living and start living a saint hermit life in the desert, she has fought the devil’s temptations and the consequences of sin and God’s wrath for the sinful way of live she has lead for so monay ears before she has turned to Christ in humility in about 25 years alone in the desert!

That’s clearly a God’s great miracle and faith simulator we should thanks God for ..

Her living is a very bright example that we should not despair ourselves about our salvation, and that God takes care for everyone who puts his faith in him and decides consciously to let behind his sinful way of living and evil and starts fighting with it.

God grants us our earthly living and waits throughout our whole earthly live for us to turn back from our sins and change for good.

St. Mary of Egypt is a great example for us who belief in Christ today about how much a repentance could work out in our lives.

From one of the greatest city sinners she has turned into a saint by repenting for her previous sinful life for 25 years.

After the end of her great trial period in the desert, seeing her great repentance God has granted us all the gifts of healing and miraculness of the Holy Spirit.

I would not stop into details of the great saint’s living I’ll just say it’s worthy to check her living in http://orthodoxwiki.org/Sunday_of_St._Mary_of_Egypt and be seriously astonished!

Let us take st. Mary of Egypt for a leading example in our lives and hope that God will have mercy on us and grant us her humbleness and repentance for our great sins we stand in daily ..

Save us Oh Lord by the prayers Saint Mary of Egypt!