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Recently I blogged on The Color Psychology and how it affects us
In my continous research on color programming I have come across an interesting interview with a Marketing Manager, who explains a few bits on why the super markets and big stores are designed the way they are.
Have you noticed the big super markets are a bit like a maze and you often when you go inside a such you feel a bit lost there, this is on purpose and is connected with Trauma Based conditioning and Pavlov's early days neural conditioning experiments
Another typical things in super markets is the flower on the front doors, trying to make the impression to the customer of freshnes and mood UP. Then it comes the other things like the positioning of products. Many supermarkets put the fresh fruits and vegetables, either near the entry where the client walks in or at the end of the supermarket (this depends on the kind of customers targetted) and company policy and top managerial decisions.
As the short movie I post below mentions the baby products are positioned on a bit secluded place the reason is to invoke old time feelings to adults. Nowdays many supermarkets include also TVs playing cartoons so parents can leave the kids watch the cartoons and spend more time "pondering" what they have to buy for home and therefore buy more of goods (the reason is the kids are a common distractor and they could be a reason for the parent to buy quickly and leave the shop) and what actually is targetted in the shop is to customer to spend more time inside.
Longer stays in the shop means often more purchases and more money for the store. What really shocked me in the video is that as of time of writtings many shop chains have even an eye tracking devices with which they aim to track where the clients is watching (e.g. based on the feedback the shop can products can be re-ordered in a way to generate more sales profit).
The lightning in the shop is very important also the scent many shops have intentionally a separate department chopping meats or yellow cheese in front of the walking customers. Seeing fresh food makes the customer feel hungry so he might buy more.
The result of this secret tricks designed to make us consume more makes us a dumb un-thinking consuming society.
SuperMarket Psychology Entrances layout and Shelving
The science of "psychology in supermarket" is more developed in the west and we the Eastern Europeans were less exposed to buyer behaviour modification due to our belonging to the USSR communist Union and the existing of the "cold barrier" between communistic and democrats free economies.
Its my personal belief that more and more people should get aware of what is happening in super markets. I personally have never been a fan of super-markets since they're connected with amalgamation of business and always when I can I do buy food and goods from small district grocery stores.
It is my firm believe that buying from Malls and supermarkets is in future time to create more problems than goods since by doing so one helps the large business to become even larger and helps the merging of companies and therefore helps the creation of one new global communism based not on government ruling but on a tiny number of companies to own the world product creation distribution and selling …
Super Market Psychology – Few tips on how to shop "budget" friendly"