Archive for September 25th, 2011

How to add Apache 301 redirect to VirtualHost in Apache

Sunday, September 25th, 2011

I’ve had two domain names which were pointing to the same website content.
As one can read in any SEO guide around this is a really bad practice as search engines things automatically there is a duplicate site content and this has automatically a negative effect on the site pagerank.
To deal with situation where multiple domains are pointing to the same websites its suggested by many SEO specialists that a 301 redirect is created from all the domain websites to a single website domain which will open the actual website.

Making the 301 direct domain from the sample domain my-redirect-domain.com to www.mydomain.com can be done with a virtualhost dfefinition in either httpd.conf or with the respective file containing the domain virtualhost definitions:
Here is the exact VirtualHost code I use to make a 301 redirect.

<VirtualHost *>  ServerAdmin support@mydomain.com  ServerName my-redirected-domain.com
ServerAlias my-redirected-domain.com www.my-redirected-domain.com
RewriteEngine on RewriteRule ^/(.*) http://www.mydomain.com/$1 [L,R=301]
</VirtualHost>

After placing the VirtualHost redirect, an apache redirect is required.
Further on when a Gooogle or Yahoo Bot visits the website and does any request to my-redirect-domain.com or www.my-redirect-domain.com , they will be redirected with a 301 reuturned code to www.mydomain.com

This kind of redirect however can have a negative impact on the Apache CPU use (performance), especially if the my-redirect-domain.com is high traffic domain. This is because the redirect is done with mod_rewrite.

Therefore it might be better on high traffic domains to create the mod_rewrite redirect by using a vhost like:

<VirtualHost *>
ServerAdmin support@mydomain.com
ServerName my-redirected-domain.com
Redirect 301 / http://www.mydomain.com/
</VirtualHost>

The downside of using the Apache 301 redirect capabilities like in the above example is that any passed domain urls like let’s say http://www.my-redirected-domain.com/support/ would not be 301 redirected to http://www.mydomain.com/support/ but instead the redirect will be done straight to http://www.mydomain.com/