When I was still studying in the International University College (IUC) also known as VUMK. I and a couple of other guys who used to be my school mates at that time had the assignement to complete a project with Marketing Analysis on the IKEA Company.
I found this project as an interesting learning point and as a good sample on how marketing analysis over a company business can be conducted.
As it might be of an use to some students out there I’ve decided to post the IKEA marketing analysis for free download here in my blog.
Maybe students or even some people aiming at business research can have a benefit of the data to be found in the report, which anyways I no longer need .
I should say that the report is not too professional it misses some vital parts like Table of Contents (TOC), Sources, Appendix etc. but still I find it is a good example on how one can conduct a marketing analysis.
Feedback on the report is very welcome!